Masculinity In Crisis!
After a brief love affair with metrosexualism, the pendulum of American culture has shifted back to the straight side. And who wouldn't want to be a real man? Look at the rad Old Spice guy! Real men do awesome things like ride horses, grow mustaches, lift weights, seduce girls, own motorcycles - they are, in other words, the total opposite of feminine.
The new ethos seems to be... Bring back the real guys and smear those queers.